Articles on online retailers

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4 Ways to Expand PLA Success in 2014

Google PLAs Local Availability and Storefront

Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. 0 Comments

Top Online Retailers Lag in Mobile Experience [Study]

average-score-the-search-agency

Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. 0 Comments

Cyber Monday Optimization Checklist

Indexed Google Search Queries for Free Shipping Q4 2012

You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. 0 Comments

5 Google Dynamic Remarketing Ads Best Practices

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Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. 0 Comments

How Internal Data Can Cause External Damage

money-spent-on-ppc-by-small-battery-retailers

Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit. Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit. 0 Comments

Paid Search Ads Bring Big In-Store Results [Study]

pleasepayhere

A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. 0 Comments

Cyber Week Breaks 4 Records, Nears $6 Billion Mark

Woman shopping on smartphone

The online rush for holiday gifts has broken multiple records. Three days during Cyber Week exceeded $1 billion in U.S. spend, and the week on the whole saw $5.959 billion in spending – a 15 perent increase from 2010's Cyber Week spending. The online rush for holiday gifts has broken multiple records. Three days during Cyber Week exceeded $1 billion in U.S. spend, and the week on the whole saw $5.959 billion in spending – a 15 perent increase from 2010's Cyber Week spending. 0 Comments

Google Product Ads Now Show 5 Products

five-products-adwords-product-ads

Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. 0 Comments

10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

google-gift-bags

How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers. How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers. 0 Comments

Rule-Abiding Merchants Abandoned by Google Product Search

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After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. 0 Comments

3 Steps to Happy Holiday SEM Returns

Retail Demand Curve for Holidays 2007 to 1020

For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. 0 Comments

Important Google Shopping Feed Requirement Reminder

Google Product Search Inaccurate Shipping Prices

Google will begin requiring ecommerce merchants to abide by new Google Shopping product feed tech specs starting on September 22. What are the new Google product search feed requirements and will Google actually enforce the policies? Google will begin requiring ecommerce merchants to abide by new Google Shopping product feed tech specs starting on September 22. What are the new Google product search feed requirements and will Google actually enforce the policies? 0 Comments

Developing Links with Strategic Partnerships

Chess Link Strategy

Teaming up with another site or organization is a great way to build links, exposure, and branding. It can be done in a number of different ways, depending on your company's goals and resources. Some strategies for large and small companies. Teaming up with another site or organization is a great way to build links, exposure, and branding. It can be done in a number of different ways, depending on your company's goals and resources. Some strategies for large and small companies. 0 Comments