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Google AdWords Conversion Values Add Multiple Currency Support

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AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. 0 Comments

Want Links to Your Website? Be Unique & Expand Your Marketing

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It's increasingly difficult getting noticed online - that makes getting links and top rankings even harder. It's important to take a hard look at your site and marketing strategies to determine what can be improved and how your site is different. It's increasingly difficult getting noticed online - that makes getting links and top rankings even harder. It's important to take a hard look at your site and marketing strategies to determine what can be improved and how your site is different. 0 Comments

How ‘Doing The Math’ Adds Up To Increased Online Revenue

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Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action. Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action. 0 Comments

Advanced Keyword Modeling: How to Calculate Success on Google & Bing

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Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent. Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent. 0 Comments

Back to School: Now That’s What I Call a PPC Strategy!

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Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help you get the most out of your digital advertising campaigns during this competitive but lucrative season. Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help you get the most out of your digital advertising campaigns during this competitive but lucrative season. 0 Comments