Articles on Online & Offline

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Web Analytics Year in Review 2011

2011-boxed-up

The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. 0 Comments

Gifting Online & Offline: Shopping and Behavioral Search

Apparel Clothing Google Insights

A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be overlap, in terms of Google’s delivery of search results). A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be overlap, in terms of Google’s delivery of search results). 0 Comments