Articles on Online Media

RSS

Media Attribution: How to Start Optimizing Your Media Allocations

email-ppc-retargeting-display-video

If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? 0 Comments

How to Get Links from Journalists

Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. 0 Comments

PR Tools for Link Builders

Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. 0 Comments

Focusing Your Message from National to Local, Part 1

How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. 0 Comments

Search as a Branding Channel

Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. 0 Comments

Community Outreach for Public Relations and Links

Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. 0 Comments

Growing a Successful Search Marketing Business

Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. 0 Comments

NBCi Down, Probably Out

The future of the NBCi site as a search resource is now very much in doubt, given the decision by US television network NBC -- which is NBCi's largest shareholder -- to close its spinoff company. The future of the NBCi site as a search resource is now very much in doubt, given the decision by US television network NBC -- which is NBCi's largest shareholder -- to close its spinoff company. 0 Comments