Articles on online marketing

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#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

As Seen on TV

If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. 0 Comments

People Build Links

networking-events

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming. Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming. 0 Comments

New Conversion Settings Can be Imported From Google Analytics to AdWords

Google Ads

You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics, and editable conversion values allow you to set different values for goals and transactions. New conversion settings for advertisers allow you to import goals related data from Google Analytics into your AdWords account, and edit the data within. 0 Comments

Why Small Business Should Care About Native Advertising

Advertising word cloud

As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

The 18 Worst Online Marketing Pickup Lines

I'd Never Return a 403 to You

It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face. It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face. 0 Comments

Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Russian Mobile Audience by Geographic Location

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. 0 Comments

How Much Should You Spend on SEO Services?

seo-money

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. 0 Comments

The 'New SEO' is Plain Old Marketing

jvaniderstynedec1

Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding. Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding. 0 Comments

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

SEO in 2014

Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more. Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more. 0 Comments

Link Building 101: Utilizing Past and Current Relationships

Link Building 101 Utilizing Past and Current Relationships

When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence. When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence. 0 Comments

Link Building 101: Local Link Building

Link Building 101 Local Link Building

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing. Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing. 0 Comments

Demographics and Interests: Coming to a Google Analytics Profile Near You

ga-demographics-interests-geo

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. 0 Comments

Fake Online Reviews Cost 19 Companies $350,000

fake-stamp

A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. 0 Comments

5 Tips on Dealing With Small Budget Search Clients

standing-on-coins

Clients with small budgets often are expecting a lot more than their budget will actually pay for. Here's how you can best manage client expectations from the outset in terms of time, tasks, budget, and establishing key performance indicators. Clients with small budgets often are expecting a lot more than their budget will actually pay for. Here's how you can best manage client expectations from the outset in terms of time, tasks, budget, and establishing key performance indicators. 0 Comments

Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

When Back-to-School Shoppers Plan to Start Researching and Purchasing

Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online. Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online. 0 Comments

Yahoo Local: How to Set Up & Optimize Your Business Listing

yahoo-local

Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow these step-by-step instructions to submit your site to Yahoo Local and optimize your local business listing. Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow these step-by-step instructions to submit your site to Yahoo Local and optimize your local business listing. 0 Comments

The Myth of Content Marketing, the New SEO & Penguin 2.0

content-marketing-2013-buzzword

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. 0 Comments

Google Penguin 2013: How to Evolve Link Building into Real SEO

real-seo

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. 0 Comments

5 Rules to Effectively Use Press Releases for Links

newspapers-and-glasses

There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way. There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way. 0 Comments

Enterprise SEO in 2013

enterprise-search-2013-word-cloud

It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with content created around client needs that are also beholden to greater business goals. It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with content created around client needs that are also beholden to greater business goals. 0 Comments

Increase PPC & SEO Conversion With Email Nurture

email-marketing-etc

With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. 0 Comments

12 Perspectives on How B2B SEO Can Better Support PR & Communications

Financial and practical support

Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on how B2B SEO can better support this effort. Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on how B2B SEO can better support this effort. 0 Comments