Articles on online business

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Making Big Data Smart: A 360-Degree Online View of a Business

puzzle-cube

The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed upon, the monetary value could be tremendous. The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed upon, the monetary value could be tremendous. 0 Comments

How ‘Doing The Math’ Adds Up To Increased Online Revenue

do-the-math

Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action. Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action. 0 Comments

The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

Experts

Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge the viability, and scale, of campaign your target market can reasonably allow. Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge the viability, and scale, of campaign your target market can reasonably allow. 0 Comments

Online Reputation: 5 Ways You're Offending Online Customers

online-reputation-fails

When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers. When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers. 0 Comments

A Skeptic's Guide to Internet Research

In this era of drive-by searching, when most people are satisfied with just about any 'information' that surfaces in a top ten result list, it's refreshing to read a book by a professional researcher who's an unabashed skeptic about virtually all sources of online information. In this era of drive-by searching, when most people are satisfied with just about any 'information' that surfaces in a top ten result list, it's refreshing to read a book by a professional researcher who's an unabashed skeptic about virtually all sources of online information. 0 Comments