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Pick Up on Current Events for Link Building

Attention

Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare your website for future events so you can attract links with your prompt response. Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare your website for future events so you can attract links with your prompt response. 0 Comments

Limited Edition Link Building Strategy

Limited Edition

Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative to sell, its relevance to your normal products gets you the right external links. Here's how it works. Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative to sell, its relevance to your normal products gets you the right external links. Here's how it works. 0 Comments

5 Tactics to Bridge the Online and Offline Sales Funnel

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Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. 0 Comments

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

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Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. 0 Comments

3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’

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For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. 0 Comments

Targeting the Over 65 With PPC

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Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC. Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC. 0 Comments

Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

scroogled

In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like. In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

innovate-or-die

All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

Top 20 Conversion Optimization Tips

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Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more. Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more. 0 Comments

10 Commandments of Digital Analytics

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Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry. Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry. 0 Comments

Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

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New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage. New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage. 0 Comments

Customers Are Mobile, Now Retail Must Follow

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The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm – researching online for real-world purchasing – is beginning to flip the other way, with the rise of "showrooming". The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm – researching online for real-world purchasing – is beginning to flip the other way, with the rise of "showrooming". 0 Comments

Bridging the Cross-Channel Analytics Divide

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No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis. No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis. 0 Comments

Most People Rely on Search Engines to Find Local Businesses [Study]

Google Maps for Android screen shot

PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do. PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do. 0 Comments

The ROPO Effect: Measure, Search & Destroy

Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit. Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit. 0 Comments

10 Top Online Travel Marketing Tips

Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. 0 Comments

Your Locations are Your Biggest Digital Assets

A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. 0 Comments