Articles on online advertising

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Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

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Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

The Evolution of Audience Targeting: 3 Opportunities for Marketers

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More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments

RIP Bing Ads Express

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Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers. The test run of Bing Ads Express proved not to be a fit for local businesses that didn't have the expertise or resources to focus on paid search. 0 Comments

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

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New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. 0 Comments

Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

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Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. 0 Comments

Search Revenues Hit $8.7 Billion in First Half of 2013

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The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. 0 Comments

What is Mobile App Attribution & Why is it Important?

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Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting. Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting. 0 Comments

Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

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Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that allows users to preview results and edit their query. Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that allows users to preview results and edit their query. 0 Comments

Google Accused of Being Too Slow to Derank Pirate Websites

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In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being too slow about it. As a result, Google now faces the prospect of a government review in the UK. In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being too slow about it. As a result, Google now faces the prospect of a government review in the UK. 0 Comments

Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]

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Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S. Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S. 0 Comments

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

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Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. 0 Comments

Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]

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Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same period, online advertising shattered more records, growing to a record $14.9 billion in revenues. Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same period, online advertising shattered more records, growing to a record $14.9 billion in revenues. 0 Comments

U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

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Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. 0 Comments

What's the Value of a Paid Search Impression?

Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns. Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns. 0 Comments

How Much is a Google Top Spot Worth?

e top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more than the combined total of traffic to longtail positions, 5 through 20 (the end of page 2). e top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more than the combined total of traffic to longtail positions, 5 through 20 (the end of page 2). 0 Comments

Local Search Changing with the Seasons

Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. 0 Comments