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The Mobile Local Opportunity, By the Numbers

Geo-Precise Ad Targeting Q1 2012 vs 2013

One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. 0 Comments

Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

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Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. 0 Comments

No. 1 Position in Google Gets 33% of Search Traffic [Study]

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New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1. New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1. 0 Comments

Internet Ad Revenue Hits Record $8.4 Billion in Q1

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The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. 0 Comments

Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]

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Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion. Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion. 0 Comments

Display Advertising Views Have 'Positive Impact' on Consumer Behavior

Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more. Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more. 0 Comments