Articles on Omniture

RSS

3 Essentials for Great Mobile SEO

Woman on Mobile Phone

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content." Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content." 0 Comments

SEO Reporting & Metrics: How to Prove Progress

seo-progress

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. 0 Comments

SEO Reporting: How Much is Too Much?

How much reporting is too much

SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs? SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs? 0 Comments

Properly Attributing Email Campaigns in Analytics

email-marketing-tips

Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. 0 Comments

Media Attribution: How to Start Optimizing Your Media Allocations

email-ppc-retargeting-display-video

If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? 0 Comments

Web Analytics Year in Review 2011

2011-boxed-up

The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. 0 Comments

Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend

Adobe announces agreement to acquire Efficient Frontier

Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. 0 Comments

Adobe Partners with OptiMine in Improved SearchCenter+

Adobe and Optimine Partner

Adobe and OptiMine partner to improve keyword performance predictions and automated keyword bidding. Recent record revenue and internal reorganization have Adobe hopeful for growth and new product development opportunities. Adobe and OptiMine partner to improve keyword performance predictions and automated keyword bidding. Recent record revenue and internal reorganization have Adobe hopeful for growth and new product development opportunities. 0 Comments

Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter

Import Campaign from Google to adCenter

The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use this guide to save time and money to finding and fixing potential PPC headaches. The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use this guide to save time and money to finding and fixing potential PPC headaches. 0 Comments

Passing The Torch as an SEO Manager

At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. 0 Comments

Putting the 'Search' in Research

Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. 0 Comments

Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business. We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business. 0 Comments

The Guts of an Enterprise-Level Web Analytics Audit

One of the biggest problems faced by large companies is knowing how to interpret Web analytics data. Chris Boggs gives you the lowdown on a site side analytics audit. One of the biggest problems faced by large companies is knowing how to interpret Web analytics data. Chris Boggs gives you the lowdown on a site side analytics audit. 0 Comments