Articles on Olympic Games

RSS

How to Structure Your AdWords Account for Optimal Split Tests

splitting

Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start. Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start. 0 Comments

The Growing Importance of International Mobile Search

mobile-phone

For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies. For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies. 0 Comments

Google Gets Fresh with Algorithm Update Affecting 35% of Searches

google-fresh-search-results-groupon-ipo

Google has updated their search algorithm with a freshness tweak to bring back the most recent results on queries on hot topics (e.g., news, sports) or recurring events. It is expected to affect about 35 percent of searches. Google has updated their search algorithm with a freshness tweak to bring back the most recent results on queries on hot topics (e.g., news, sports) or recurring events. It is expected to affect about 35 percent of searches. 0 Comments