Articles on offline advertising

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3 Reasons You Shouldn't Turn Off Paid Search

A start stop switch

There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. 0 Comments

Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

fiscal-pig

With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. 0 Comments

What the Heck is Connected Marketing?

SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile. SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile. 0 Comments

Housebreaking the Search

Housebreaking search research from Kevin Ryan, host of the SES New York Super Session, "How to Train Your Pets to Search." Housebreaking search research from Kevin Ryan, host of the SES New York Super Session, "How to Train Your Pets to Search." 0 Comments

Integrating Search with Other Marketing

Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. 0 Comments