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4 Reasons Why Attribution Is So Hard

attribution

Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

Google Now Allows Gmail and Calendar Data Downloads

Gmail by Google logo

Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information. Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information. 0 Comments

Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud

google-bigquery

At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets. At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets. 0 Comments

2013 Predictions for Paid Search in Financial Services

usability-testing-local-terms-heatmap

This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google. This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google. 0 Comments

Google Offline Conversion API a Blessing and a Curse

sales-keyboard-button

Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach. Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach. 0 Comments

Link Marketing Offline

offline

Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are some offline strategies to consider. Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are some offline strategies to consider. 0 Comments

SEM Metrics That Really Matter

metrics-that-matter

It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. 0 Comments

Google Plans for 3D Cities, Trekker View & Offline Maps for Android

Luc Vincent engineering director taking the Street View Trekker for a trial run in Tahoe

Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D maps of buildings below, offline maps, and Trekker – a portable version of its photography equipment Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D maps of buildings below, offline maps, and Trekker – a portable version of its photography equipment 0 Comments

Google’s Unnatural Links Messages: The Shot Heard 'round the SEO World?

golden-gun

Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide. Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide. 0 Comments

Google Forecloses on Mortgage Comparison

google-advisor-may2011

Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site. Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site. 0 Comments

Google Docs Adds Offline Support for Android Devices

google-docs-android-offline

Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection. Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection. 0 Comments

PPC Ad Strategies: How to Prepare for the 2011 Holidays

2010-apparel-sales-online-offline

Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your campaign strategy is critical. Here are three things to focus on this holiday season. Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your campaign strategy is critical. Here are three things to focus on this holiday season. 0 Comments

Google Adds Offline Support for Gmail, Docs, Calendar

gmail-offline

An Internet connection is now optional, as Google is giving Gmail, Docs, and Calendar users offline access to its tools. The first offline rendition is designed for Chrome users and does not give offline editing capabilities for Google Docs. An Internet connection is now optional, as Google is giving Gmail, Docs, and Calendar users offline access to its tools. The first offline rendition is designed for Chrome users and does not give offline editing capabilities for Google Docs. 0 Comments

Search Secures Recognition as Local Business Info Provider

Sources Used Most Often to Find Local Business emarketer

The idea of using search engines as a way to find local business data is fairly new. But according to a recent study, search sites have already become a trusted way to find local business information. Search advertising is also forecast to increase. The idea of using search engines as a way to find local business data is fairly new. But according to a recent study, search sites have already become a trusted way to find local business information. Search advertising is also forecast to increase. 0 Comments

PPC Integration: Integrating PPC with Offline Marketing, Part 3

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. 0 Comments

Is Your Paid Search Campaign Part of a Mix or a Mess?

Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. 0 Comments