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How to Reach and Market to Moms During the Back-to-School Season [Study]

Moms Attitudes

Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches. Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches. 0 Comments

Why Competitive Benchmarking is Integral to Paid Search Success

blind-folded-business-man

Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. 0 Comments

Will 2011 be the Year of Conversion Rate Optimization?

The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about. The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about. 0 Comments

Trusted Feed Listings Ranking Well At AltaVista

Just over a year ago, I wrote how AltaVista's paid inclusion program seemed to be giving a boost to some content submitted through its trusted feed program. Now it appears what was then explained as an index blending problem has returned. Just over a year ago, I wrote how AltaVista's paid inclusion program seemed to be giving a boost to some content submitted through its trusted feed program. Now it appears what was then explained as an index blending problem has returned. 0 Comments