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10 Common Google PLA Mistakes (And How to Fix Them!)

Pencil Eraser

Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. 0 Comments

S. Korea FTC Raids Google Over Android Practices

android-phones-south-korea

Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their Android operating system. This is the second raid of Google’s Seoul offices in six months. Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their Android operating system. This is the second raid of Google’s Seoul offices in six months. 0 Comments

Branding Steers Search Beyond Direct Response

CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads. CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads. 0 Comments

Inktomi Picked By Yahoo, Snap

Inktomi's strategy of being the brains behind other search services, rather than starting its own, paid off big for the company in May. Inktomi signed agreements to begin powering both Yahoo and Snap searches. Inktomi's strategy of being the brains behind other search services, rather than starting its own, paid off big for the company in May. Inktomi signed agreements to begin powering both Yahoo and Snap searches. 0 Comments