Articles on North American

RSS

Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

mobile-behavior-path-to-purchase-uk-2013

Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. 0 Comments

47% of National Brands to Invest More in Local in 2013 [Study]

local-2013-marketing-spend

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of brands plan to invest more in local for 2013. Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of brands plan to invest more in local for 2013. 0 Comments

Google Offers: Falling to Groupon Already?

google-offers-tags

As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal industry. As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal industry. 0 Comments

Why Search Engines Fail

Why Search Engines Fail Two major research studies stress-tested web site search engines around the world, analyzing search failures and offering important insights for dramatically improving search usability. The first study, conducted by Infonic on behalf of site search tool vendor Albert, conducted more than 800 searches across 100 web sites in five countries. The results painted a bleak picture of the quality of web site search Why Search Engines Fail Two major research studies stress-tested web site search engines around the world, analyzing search failures and offering important insights for dramatically improving search usability. The first study, conducted by Infonic on behalf of site search tool vendor Albert, conducted more than 800 searches across 100 web sites in five countries. The results painted a bleak picture of the quality of web site search 0 Comments