Articles on North America

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3 Reports Offer Insights on State of Paid Search in Q2

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Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 A flurry of findings from Adobe, Kenshoo, and the Search Agency: paid search spend, click-through rates, cost per click and more trends and data. 0 Comments

Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

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Analysis from Conductor reveals several strategies that superstar SEOs use to achieve success. Learn how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape and more. Analysis from Conductor reveals several strategies that superstar SEOs use to achieve success. Learn how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape and more. 0 Comments

Search Engine Traffic Drives Most Ad Clicks on Websites [Study]

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Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. 0 Comments

9 Ways to Prepare for a Future Without Cookie Tracking

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With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. 0 Comments

Nielsen Study: 48% Trust Search Ads

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Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. 0 Comments

New Yahoo Logo Coming, Right After 30 Days of Other Logos

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During the next 30 days leading up to Yahoo unveiling its brand new logo, they will display a unique Yahoo logo every day. For those of you attached to the exclamation point or the color purple, both features are confirmed to be in the new logo. During the next 30 days leading up to Yahoo unveiling its brand new logo, they will display a unique Yahoo logo every day. For those of you attached to the exclamation point or the color purple, both features are confirmed to be in the new logo. 0 Comments

Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

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Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. 0 Comments

SEMPO: North American SEM Industry to Reach $23 Billion in 2012

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The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search Marketing Report from SEMPO and Econsultancy. The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search Marketing Report from SEMPO and Econsultancy. 0 Comments

Bing Maps Adds Thousands of Venues

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Aided by Nokia, Bing has added thousands of "Venues" to its mapping offerings to help users in North America, Europe, and Asia find and navigate shopping malls, airports, convention centers, museums, parks, racecourses, racetracks, and stadiums. Aided by Nokia, Bing has added thousands of "Venues" to its mapping offerings to help users in North America, Europe, and Asia find and navigate shopping malls, airports, convention centers, museums, parks, racecourses, racetracks, and stadiums. 0 Comments

Father’s Day 2012 Google Doodle Celebrates #1 Dads With Animated Logo

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Happy Father's Day! Google’s tribute to dads in more than 70 countries – from Japan, to India, to the UK, and most of North America – for Father's Day 2012 comes in the form of an animated logo, in which Dad gets a special robotic delivery. Happy Father's Day! Google’s tribute to dads in more than 70 countries – from Japan, to India, to the UK, and most of North America – for Father's Day 2012 comes in the form of an animated logo, in which Dad gets a special robotic delivery. 0 Comments

Google Chrome Becomes World's Most Popular Web Browser

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Google Chrome overtook Microsoft's Internet Explorer to become the world's most popular web browser for a full week for the first time in its history. Chrome enjoyed a week-long surge in use between May 14 and 20, according to StatCounter. Google Chrome overtook Microsoft's Internet Explorer to become the world's most popular web browser for a full week for the first time in its history. Chrome enjoyed a week-long surge in use between May 14 and 20, according to StatCounter. 0 Comments

Mother’s Day 2012 Google Doodle Celebrates Moms With Animated Logo

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Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured “super-user” Google+, YouTube and Google Play moms on their blog. Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured “super-user” Google+, YouTube and Google Play moms on their blog. 0 Comments

Scamworld? How The Verge Wrongly Smeared All Internet Marketers

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An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’ schemes mutate into an online monster.” An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’ schemes mutate into an online monster.” 0 Comments

Paid Search Spend Down 6.4% in Q4 2011 [Report]

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Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent. Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent. 0 Comments

Yandex Extends Map Capabilities To 4 More Continents

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Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product. Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product. 0 Comments

Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

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Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. 0 Comments

Browser Wars: How Chrome Overtook Firefox for the First Time

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The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat. The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat. 0 Comments

Audience Targeting Strategies for LinkedIn Ads

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According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. 0 Comments

Google's Big Expanded Sitelinks Officially Added to Search Results

Google Search Engine Watch Expanded Sitelinks

Google’s 12-pack of large sitelinks, the SERP element that showcases popular sub-pages of major websites, is now official. The expanded sitelinks show the title and a snippet of the meta description, and can also highlight well-ranked pages. Google’s 12-pack of large sitelinks, the SERP element that showcases popular sub-pages of major websites, is now official. The expanded sitelinks show the title and a snippet of the meta description, and can also highlight well-ranked pages. 0 Comments