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Links, FUD, and Webmaster Guidelines

fud

There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines. There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. 0 Comments

Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Link Building With Ahrefs: A How-To Guide

step-1-davies

This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster. This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster. 0 Comments

5 Reasons a Site Hit by Google Penguin Won't Recover

Google Penguin April 24 Analytics

If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. 0 Comments

The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival

The Link Graph Still Alive and Kicking

These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. 0 Comments

5 Googley SEO Terms – Do They Mean What You Think They Mean?

Bot

Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. 0 Comments

4 Reasons Nofollowing All Links Is Absurd

Is nofollow the Future

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why. Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why. 0 Comments

Are All Sitewide Links Unnatural?

Lots of Links

While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links. While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links. 0 Comments

PostJoint Google Penalty Fallout Continues

PostJoint Confirmation

PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere. PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2000-2005)

matt-cutts-google

For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. 0 Comments

Was the Outrage Over the Links in This Matt Cutts Interview Warranted?

Matt Cutts

Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy. Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy. 0 Comments

Are Guest Blogs Forked?

Pitchforks

The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty. The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty. 0 Comments

The Linking Dilemma: Google Has Left a Giant Mess for Us All

Fear

Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation. Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation. 0 Comments

How to Remove a Penalty for Unnatural Outbound Links

Reconsideration Request Cartoon

It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly. It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly. 0 Comments

Google Penalizes MyBlogGuest, a Guest Blog Network

MyBlogGuest

Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. 0 Comments

Link Network Buzzea Calls Google Penalty 'Abusive'

Buzzea Google

It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea. It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea. 0 Comments

Matt Cutts: Too Many nofollow Links Won't Hurt Your Google Search Rankings

Matt Cutts

Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google's Matt Cutts says this isn't likely to raise a flag that a site is untrustworthy. Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google's Matt Cutts says this isn't likely to raise a flag that a site is untrustworthy. 0 Comments

Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More

Matt Cutts Daily Photo

A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. 0 Comments

SEO Implications of Google’s Third Party Commenting System

google-plus-you

Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use. Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use. 0 Comments

6 Ways to Sculpt Your Site's Link Equity

Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. 0 Comments