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Search Engine Users Dislike Personalized Search But Like the Results

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The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order. The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order. 0 Comments