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Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

conversion-rate-google-shopping-vs-amazon-product-ads

Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. 0 Comments

3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

Ninja in black outfit

E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. 0 Comments

Nextag’s Fatal Sense of Google Entitlement

convection-over-google

Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at times miserable, and above all bloody hard work.” Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at times miserable, and above all bloody hard work.” 0 Comments

Comparison Shopping and the Pursuit of Trust

Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle. Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle. 0 Comments

Search Share Slipping, But Still Strong

A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. 0 Comments

Search Marketing 2006: Facts & Figures

If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual 0 Comments

Up Close with IAC's Pronto Shopping Search

IAC, owner of Ask.com, has launched Pronto.com, a comparison shopping search web site. Can it compete with the entrenched, well-funded giants in the shopping search space? IAC, owner of Ask.com, has launched Pronto.com, a comparison shopping search web site. Can it compete with the entrenched, well-funded giants in the shopping search space? 0 Comments

What's New in Shopping Search 2005

The second installment of Shopping Search Week 2005 features a rundown of key changes and new services offered by the major players in the comparison and shopping search arenas. The second installment of Shopping Search Week 2005 features a rundown of key changes and new services offered by the major players in the comparison and shopping search arenas. 0 Comments

Shopping Search Week 2005

This week, SearchDay features our annual roundup of new developments in the shopping and comparison search arena. This week, SearchDay features our annual roundup of new developments in the shopping and comparison search arena. 0 Comments

Comparison Shopping Site Stats - November 2005

Hitwise traffic rankings for the top ten most visited comparison shopping search sites in Australia, Hong Kong, New Zealand, Singapore and the U.K. for the week ending November 19, 2005. Hitwise traffic rankings for the top ten most visited comparison shopping search sites in Australia, Hong Kong, New Zealand, Singapore and the U.K. for the week ending November 19, 2005. 0 Comments

Shopping Search Update 2004, Part 2

Here's a look at new and interesting developments at the major shopping search and comparision sites during 2004. Today: NexTag, PriceGrabber, Shopping.com/Dealtime and Yahoo Shopping. Here's a look at new and interesting developments at the major shopping search and comparision sites during 2004. Today: NexTag, PriceGrabber, Shopping.com/Dealtime and Yahoo Shopping. 0 Comments

Shopping Search Update 2004, Part 1

Here's a look at new and interesting developments at the major shopping search and comparision sites during 2004. Today: BizRate/Shopzilla, Froogle, and MSN Shopping. Here's a look at new and interesting developments at the major shopping search and comparision sites during 2004. Today: BizRate/Shopzilla, Froogle, and MSN Shopping. 0 Comments

Shopping Search Services for Advertisers and Merchants

The major shopping search engines typically crawl your site for free, but most offer merchant and advertiser programs that give you more control or better visibility in product listing pages. Here's a look at what's available. The major shopping search engines typically crawl your site for free, but most offer merchant and advertiser programs that give you more control or better visibility in product listing pages. Here's a look at what's available. 0 Comments

Search Engine Marketing For Travel-Related Sites

Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to search marketing in this cutthroat environment? Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to search marketing in this cutthroat environment? 0 Comments

Froogle Gains Through New Placement

This week's format change at Google greatly increased the use of its Froogle shopping search engine, according to measuring service Hitwise. This week's format change at Google greatly increased the use of its Froogle shopping search engine, according to measuring service Hitwise. 0 Comments

A Basket of Shopping Search Services

A roundup of other shopping search services worthy of your attention, with links to notable shopping search articles from the past year. A roundup of other shopping search services worthy of your attention, with links to notable shopping search articles from the past year. 0 Comments