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Google Rolls Out Publisher Center to Improve News Discovery

shutterstock-131496704

The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. 0 Comments

How to Use Images in Your Link Building Campaigns

Funny Cat

You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools. You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools. 0 Comments

Thinking About a New Site? How to Set Killer (and Realistic) Goals

body-goals

A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. 0 Comments

Optimizing News for Searchers, Search Engines & News Publishers

search-terms-news-sites-feb-2012

News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly. News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly. 0 Comments

A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic

justinbieberzone-searchmetrics

SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions. SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions. 0 Comments

Google Panda Update in Europe: Winners & Losers in Switzerland, Italy, Spain

Google Switzerland Sign

With the early August release of the Panda algorithm update on a global scale we saw substantial changes in several European markets. The details are now out on the winners and losers in Switzerland, Italy, and Spain. Also, more data from Germany. With the early August release of the Panda algorithm update on a global scale we saw substantial changes in several European markets. The details are now out on the winners and losers in Switzerland, Italy, and Spain. Also, more data from Germany. 0 Comments

Interest Category Targeting in Google AdWords

AdWords New Custom Combination

A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains. A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview of how Google Interest Category Targeting works, and how you can use it for your own advertising gains. 0 Comments

German Search Engine Resources

To prepare for the Search Engine Strategies show in Munich next month, I've been talking with a number of German search engine marketing experts. From these conversations have come a number of resources that should be useful to anyone who is a German speaker or interested in German search engines. To prepare for the Search Engine Strategies show in Munich next month, I've been talking with a number of German search engine marketing experts. From these conversations have come a number of resources that should be useful to anyone who is a German speaker or interested in German search engines. 0 Comments