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Google Inks Cross Media Ad Deal With Publicis

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Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. 0 Comments

Google Still Taking a Beating Over Max Mosley S&M Party Search Results

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The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically, of him participating in an S&M party. Google says doing so would create an "unprecedented new Internet censorship tool." The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically, of him participating in an S&M party. Google says doing so would create an "unprecedented new Internet censorship tool." 0 Comments

Rupert Murdoch Outfoxed? Google Can Resume 'Stealing' His Content

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Media magnate Rupert Murdoch has reportedly backed down from blocking Google and says that he will let tje search engine index his newspapers. In the past, Murdoch has gone so far as to call Google "a parasite" that "steals" his content. Media magnate Rupert Murdoch has reportedly backed down from blocking Google and says that he will let tje search engine index his newspapers. In the past, Murdoch has gone so far as to call Google "a parasite" that "steals" his content. 0 Comments

Yahoo Says Goodbye to Ross Levinsohn

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Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He will also receive an equity award of 67,000 redistricted stock units and 250,000 stock options worth over $5 million. Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He will also receive an equity award of 67,000 redistricted stock units and 250,000 stock options worth over $5 million. 0 Comments

Yahoo, Google, AOL Vie for Premium Video Dominance

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Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. Here's a look at what the companies will offer. Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. Here's a look at what the companies will offer. 0 Comments

SEO Strategy: How to Capitalize on Your Competitor’s Mistakes

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Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just remember: they’ll also be watching you for missteps. Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just remember: they’ll also be watching you for missteps. 0 Comments

Google Buys AdMeld for $400M

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Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. 0 Comments

SearchDay | Social Media: Fad or Revolution?

Today's search engine marketing news and opinion: Social Media: Fad or Revolution?; Developing a Social Media Strategy 101; Publicis to Buy Razorfish from Microsoft; and more. Today's search engine marketing news and opinion: Social Media: Fad or Revolution?; Developing a Social Media Strategy 101; Publicis to Buy Razorfish from Microsoft; and more. 0 Comments

Rupert: Pass the Media Giant on to Younger Minds

Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age. Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age. 0 Comments

SearchDay | Make Sure Your Promotion Is Legal

Today's search engine marketing news and opinion: Make Sure Your Promotion Is Legal; Luxury Brand Survival; Look to Your Other Opportunities; and more. Today's search engine marketing news and opinion: Make Sure Your Promotion Is Legal; Luxury Brand Survival; Look to Your Other Opportunities; and more. 0 Comments