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Google Showing Far Less Video Snippets in Search Results

Video Snippet Drop Mozcast

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. 0 Comments

What Search Strategists Overlooked in the New York Times Leaked Innovation Report

New York Times Unique Visitors vs BuzzFeed Huffington Post Yahoo News

The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. 0 Comments

10 Huge Online PR Mistakes You Must Avoid

Online PR Cartoon

Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. 0 Comments

Doodle 4 Google 2014 Contest has Begun

Doodle 4 Google 2014 Logo

The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. 0 Comments

How Can SEO Stimulate Export Sales?

Worldwide Shipping

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. 0 Comments

Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

Majestic SEO logo

Majestic SEO has released an update to their Search Explorer Alpha tool, which now includes live rank factors and a new link prospecting methodology designed to help users surface relevant content from sites likely to be influential on a topic. Majestic SEO has released an update to their Search Explorer Alpha tool, which now includes live rank factors and a new link prospecting methodology designed to help users surface relevant content from sites likely to be influential on a topic. 0 Comments

Are You 'Shocked, Shocked' by YouTube's New Comment System?

Rick and Louie in Casablanca

It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community. It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community. 0 Comments

12 Ways to Optimize Press Releases & Avoid Google Penalties

Beware of Press Release Links

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. 0 Comments

There is No 'New SEO' – Just a New Fad!

no-new-seo

SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is any more than adding a row of tomatoes to your garden redefines agriculture. SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is any more than adding a row of tomatoes to your garden redefines agriculture. 0 Comments

After Google Panda, Standout Content is Essential

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The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. 0 Comments

How to Shift From Guest Posting to Content Marketing in 6 Basic Steps

authority-influencer-acceleration

As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign. As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign. 0 Comments

Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

scroogled-3

Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. 0 Comments

Penguin 2.0 Forewarning: The Google Perspective on Links

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If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. 0 Comments

Next Generation Site Architecture

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In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they choose. In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they choose. 0 Comments

Want to Rank in Google? Build Your Author Rank Now

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If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank. If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank. 0 Comments

Creative Link Prospecting: Following a News Story

idea-creativity

Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories. Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories. 0 Comments

Creative Content Marketing: Winning Hearts, Minds & Wallets

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The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. 0 Comments

Author Rank, Popularity, Authority, Social, Ranking? What's the Tie?

seo-graph

Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority. Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority. 0 Comments

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

public-relations-word-cloud

Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. 0 Comments

SEO – Content | Confusion | Clarity

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Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. 0 Comments

Googling = Research for 94% of Teen Students [Study]

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Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time. Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time. 0 Comments