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Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

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A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. 0 Comments

Winning a Search Advertising Bid War

Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? 0 Comments

Winning a Search Advertising Bid War

Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? 0 Comments