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Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

Conquering Content Marketing, Step 4: Racing to Launch

Content Marketing Framework Distribution

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. 0 Comments

Conquering Content Marketing, Step 3: Facing the 'Fans'

Content Optimization

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. 0 Comments

Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

bing-sesny-2013

Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. 0 Comments

Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]

emarketer-display-ad-revenues-2011-2014

Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013. Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013. 0 Comments

Twitter Tries to Hook Local SMBs on Self-Serve Advertising

twitter-american-express

Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system. Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system. 0 Comments

Survey-Based Customer Satisfaction Tool

Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas are in need of an upgrade. Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas are in need of an upgrade. 0 Comments

A Web Directory that Helps You Do, Not Find

Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder, Mordechai Chachamu explains why. Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder, Mordechai Chachamu explains why. 0 Comments

A Web Directory that Helps You Do, Not Find

Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder Mordechai Chachamu explains why. Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder Mordechai Chachamu explains why. 0 Comments

SearchDay Week In Review

The Week in Review, Apr. 28 - May 2, 2003, including the week's most interesting and provocative search engine forum discussion topics. The Week in Review, Apr. 28 - May 2, 2003, including the week's most interesting and provocative search engine forum discussion topics. 0 Comments