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From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges

Swarm

The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. 0 Comments

Search Engine Strategies Coming to Atlanta in July, Registration Now Open

SES Atlanta 2014

The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). 0 Comments

Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

Mike Grehan

Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. 0 Comments

Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. 0 Comments

10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

Randi Zuckerberg Speaking at Clickz Live New York

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. 0 Comments

Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Content Development Framework

Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. 0 Comments

Interactive U.S. Map Shows Google, Windows, Mac Usage by State

Google Usage by State

Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use. Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use. 0 Comments

Happy Holidays from Search Engine Watch!

Gingerbread House

As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year. As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year. 0 Comments

Google Pays $17 Million to Settle Apple Safari User Tracking Case

google-safari

Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. 0 Comments

3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

Google Glass Siri

Don't believe the media hype. Google Glass isn't likely to be adopted by mainstream consumers. However, there are some important takeaways about the future of search that we can take from Google Glass, Apple's Siri, and Google Now. Don't believe the media hype. Google Glass isn't likely to be adopted by mainstream consumers. However, there are some important takeaways about the future of search that we can take from Google Glass, Apple's Siri, and Google Now. 0 Comments

5 Ways to Unlock the Value of the AdWords Dimensions Tab

AdWords Dimensions Tab

The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take your account to the next level. Here are five ways to use the information to optimize your campaigns and get ahead of the competition. The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take your account to the next level. Here are five ways to use the information to optimize your campaigns and get ahead of the competition. 0 Comments

Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious

Yelp

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. 0 Comments

Fake Online Reviews Cost 19 Companies $350,000

fake-stamp

A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. 0 Comments

Instagram Video: How Brands are Using Their 15 Seconds

jobsthefilm-instagram-video

Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. 0 Comments

Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

google-doodle-july-4-2013-fireworks

It's Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years. Today's Google Doodle once again marks the 4th of July, as Google has done every year since 2000. It's Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years. Today's Google Doodle once again marks the 4th of July, as Google has done every year since 2000. 0 Comments

Branded Videos Shared More Than 500,000 Times Every 24 Hours

video-brand-recall-uplift

New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent. New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent. 0 Comments

Use Google Search to Find Your Photos

google-my-photos-of-flowers

Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com. Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com. 0 Comments

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

jim-henson-family-tv-youtube-paid-channel

YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. 0 Comments

From 0 to 1.4 Million Visitors in 6 Months: A Lesson in Building Organic Traffic

1401381-visits

Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible, and easy to consume – your readers will build all of the links you will ever need. Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible, and easy to consume – your readers will build all of the links you will ever need. 0 Comments

Crafting Your Ad For Google Organic

title-description

Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. 0 Comments

Happy Holidays From Incisive Media

shutterstock-119468578

As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays. As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays. 0 Comments