Articles on New Year

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Link Building for Restaurants: The Ultimate Guide

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The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free. The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free. 0 Comments

Mobile Cost Per Click Down for PPC in Retail, Business Services

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The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

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A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

The Ultimate List to Clean Up Your PPC Accounts for the New Year

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Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. 0 Comments

A New Direction for SEO in 2014: The Secure Search Manifesto

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Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. 0 Comments

Did Google Help or Hurt SEO in 2013?

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Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why. Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why. 0 Comments

How B2B Advertisers Can Use Q4 to Dominate Q1

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Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1. Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1. 0 Comments

E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success

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Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take weeks to add new pages to their index. The remedy to this problem? Start early and plan smart. Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take weeks to add new pages to their index. The remedy to this problem? Start early and plan smart. 0 Comments

Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

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Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related illnesses. Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related illnesses. 0 Comments

Freeing Analytics from Your Digital Agency’s Closet

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Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. 0 Comments

7 In-House SEO Initiatives for 2013

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Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile search, social search, video SEO, online PR, SEO and social media integration, Google+, and a holistic approach. Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile search, social search, video SEO, online PR, SEO and social media integration, Google+, and a holistic approach. 0 Comments

2013: The Year of Marketing Integration

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It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention. It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention. 0 Comments

2012 Analytics Year in Review & Predictions for 2013

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Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. 0 Comments

15 Ways to Make Small Budget Content Creation & Marketing Work

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Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made. Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made. 0 Comments

Yahoo Search Engine Market Share Slips in January 2012

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A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore. Meanwhile, Google climbed past a 66 percent share of the search market. A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore. Meanwhile, Google climbed past a 66 percent share of the search market. 0 Comments

7 Quick Tips to Keep Your SEO On Track in 2012

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Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can mar short-term analysis. You should also assess overall strategy, where SEO is going, and adjust accordingly. Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can mar short-term analysis. You should also assess overall strategy, where SEO is going, and adjust accordingly. 0 Comments

5 Things That Should Happen in Digital in 2012 – But Probably Won’t

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On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital. On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital. 0 Comments

Web Analytics Year in Review 2011

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The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. 0 Comments

Browser Wars: How Chrome Overtook Firefox for the First Time

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The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat. The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat. 0 Comments

Mobile Apps for Link Development

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Developing a mobile application (app) is a great way to build brand exposure and links at the same time. The key is marketing and getting people to link to the app page on your site. Learn how to use mobile apps for link building and brand exposure. Developing a mobile application (app) is a great way to build brand exposure and links at the same time. The key is marketing and getting people to link to the app page on your site. Learn how to use mobile apps for link building and brand exposure. 0 Comments