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Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

AdWords Bid Adjustment Location

Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. 0 Comments

YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings

stopwatch-its

YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers? YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers? 0 Comments

Online Marketing Fundamentals For New Professionals, Part 1

SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. 0 Comments