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Improved Targeting Available for Bing

Arrows about to hit a sweating target

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Maximize Your Holiday Prep for Google Shopping

santa-prep

By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

Is This the End of AdWords Editor?

Google AdWords Editor

While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? 0 Comments

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

Search Volume Trends

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

AdWords Device Clicks by Day of Week

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. 0 Comments

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

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Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. 0 Comments

Tell Google What New Features You Want in Webmaster Tools

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Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added or changed in Webmaster Tools for 2014. Cutts first did this in 2007, and many of those suggestions were implemented. Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added or changed in Webmaster Tools for 2014. Cutts first did this in 2007, and many of those suggestions were implemented. 0 Comments

10 Google Analytics Advanced Segments That Reveal Search & Social ROI

New Google Analytics Advanced Segmentation

These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits. These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits. 0 Comments

Google Rolls Out AdWords Ad Rank Algorithm Update

Google AdWords Logo

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. 0 Comments

Adobe Analytics Adds 6 New Features

adobe-orders

Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. 0 Comments

7 New YouTube Features for Partners, Content Creators You Might Have Missed

YouTube Analytics Multi-Line Graphs

YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels. YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels. 0 Comments

Google Analytics Revolutionizes Advanced Segments

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Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. 0 Comments

Google Overhauls Android Maps App

Google maps logo

Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features. Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features. 0 Comments

Google Analytics Streamlines Goals

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The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed. The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed. 0 Comments

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

adwords-apocalypse

In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. 0 Comments

4 Google AdWords Updates You Might Have Missed

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Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates. Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates. 0 Comments

5 Kickin’ New Google AdWords Features to Try

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Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center. Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center. 0 Comments

YouTube Adds Email Notifications, Makes Uploaded Videos Private by Default

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YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user. YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user. 0 Comments

Why You Should Use the New Google Remarketing Code

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Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Google’s new universal remarketing code. Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Google’s new universal remarketing code. 0 Comments

Google News Adds Realtime Coverage, Google+ Discussion in U.S.

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Three new features are coming to Google News in the U.S. Google is increasing the size of images on its main page, adding a new Realtime Coverage page, and adding Google+ discussions about news stories, the company announced. Three new features are coming to Google News in the U.S. Google is increasing the size of images on its main page, adding a new Realtime Coverage page, and adding Google+ discussions about news stories, the company announced. 0 Comments