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Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

Luxury

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. 0 Comments

Big Data Marketing's Next Frontier: Paid Search

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PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. 0 Comments

Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

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An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. 0 Comments

Affiliates or Google: Who Really Drove That Ecommerce Sale?

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As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. 0 Comments