Articles on negative public relations

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7 Content Marketing Tips to Recover From Google Penguin

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If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. 0 Comments

Understanding Link-Based Negative SEO

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Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. 0 Comments

Getting Published: The Search Marketer's Guide to PR

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A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. 0 Comments

Creative SEO Tip: Newsjacking

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Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage. 0 Comments

PR Is Not A White Hat SEO Technique

Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. 0 Comments

Community Outreach for Public Relations and Links

Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. 0 Comments