Articles on negative

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Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

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At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn’t enough. You need to understand the full breadth of ways to exclude bad prospects. At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn’t enough. You need to understand the full breadth of ways to exclude bad prospects. 0 Comments

Positive and Negative Link Baiting: The Risks and Rewards

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Everything in SEO has gray area. Link bait is no different. If you create anything with the hope that it will serve as “Bait” for linkers, it’s link bait ¬– good or bad. When you try to launch a link building campaign, there are risks and rewards. Everything in SEO has gray area. Link bait is no different. If you create anything with the hope that it will serve as “Bait” for linkers, it’s link bait ¬– good or bad. When you try to launch a link building campaign, there are risks and rewards. 0 Comments