Articles on Neal Mohan

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Google Active View Format Gets Accreditation

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Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. 0 Comments

Google Unveils New Metrics for Brand Marketers

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Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. 0 Comments

Google's "DDP" Ad Targeting Service on the Way

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Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. 0 Comments