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A Closer Look at Pay-per-Call Search Marketing

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. 0 Comments

A Closer Look at Pay-per-Call Search Marketing

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. 0 Comments

Google Takes On Overture With Pay Per Click Ads

Google is no stranger to advertising, having had paid listings on its site since "text banners" debuted in December 1999. However, last month the company introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture. Google is no stranger to advertising, having had paid listings on its site since "text banners" debuted in December 1999. However, last month the company introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture. 0 Comments

Google Takes On Overture With Pay Per Click Ads

Google is no stranger to advertising, having had paid listings on its site since text banners debuted in December 1999. However, last month the company introduced a new pay-per-click payment option for its AdWords program that may make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture. Google is no stranger to advertising, having had paid listings on its site since text banners debuted in December 1999. However, last month the company introduced a new pay-per-click payment option for its AdWords program that may make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture. 0 Comments

Google Ousts Overture At Earthlink, Begins Ad Distribution

Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid listings outside the Google web site. Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid listings outside the Google web site. 0 Comments

Excite@Home Goes Bankrupt; AltaVista Cuts Staff

Two of the web's oldest search engines had more bad financial news, with Excite@Home filing for bankruptcy last Friday and AltaVista also announcing a new round of layoffs last month. Two of the web's oldest search engines had more bad financial news, with Excite@Home filing for bankruptcy last Friday and AltaVista also announcing a new round of layoffs last month. 0 Comments

Google May Get Personal

With last month's acquisition of Outride, Google may be poising itself to go forward into an area of search refinement that no major player has gone successfully before: personalized search results. With last month's acquisition of Outride, Google may be poising itself to go forward into an area of search refinement that no major player has gone successfully before: personalized search results. 0 Comments

Google May Get Personal

With last month's acquisition of Outride, Google may be poising itself to go forward into an area of search refinement that no major player has gone successfully before: personalized search results. With last month's acquisition of Outride, Google may be poising itself to go forward into an area of search refinement that no major player has gone successfully before: personalized search results. 0 Comments

Excite May Be Out; FAST Has Further Layoffs

The future looks dim for Excite@Home, which operates the Excite search engine. The company has creditors calling in their loans, putting it into possible bankruptcy. Meanwhile, FAST Search has had its second round of layoffs this year. The future looks dim for Excite@Home, which operates the Excite search engine. The company has creditors calling in their loans, putting it into possible bankruptcy. Meanwhile, FAST Search has had its second round of layoffs this year. 0 Comments

Make Room For Teoma

After the loss of Go earlier this year and the expected departure of NBCi, you might have thought it was all over in the search engine game. However, just as consolidation seemed inevitable, new player Teoma has stepped up with an impressive debut of its new search service. After the loss of Go earlier this year and the expected departure of NBCi, you might have thought it was all over in the search engine game. However, just as consolidation seemed inevitable, new player Teoma has stepped up with an impressive debut of its new search service. 0 Comments

Make Room For Teoma

After the loss of Go earlier this year and the expected departure of NBCi, you might have thought it was all over in the search engine game. However, just as consolidation seemed inevitable, new player Teoma has stepped up with an impressive debut of its new search service. After the loss of Go earlier this year and the expected departure of NBCi, you might have thought it was all over in the search engine game. However, just as consolidation seemed inevitable, new player Teoma has stepped up with an impressive debut of its new search service. 0 Comments