Articles on native advertising

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Why Small Business Should Care About Native Advertising

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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

Social Media Monetization in a 'Mobile First' World

Unique Visitor Trend for Selected Mobile-First Social Networks

Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. 0 Comments

FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

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The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. 0 Comments

FTC Giving Native Advertising a Closer Look

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The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. 0 Comments

Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013

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Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. 0 Comments

Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

Google's Matt Cutts Talks Advertorials

Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising. Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising. 0 Comments

Yahoo Debuts New Ad Format in News Stream

Yahoo Stream Ads

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. 0 Comments