Articles on multivariate test

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A/B or Multivariate? How to Choose the Right Type of Test

confused-monkey

With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail. With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail. 0 Comments

Does Your PPC Budget Match Your Conversion Optimization Budget?

pear-tree

Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click budget with your conversion optimization budget. Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click budget with your conversion optimization budget. 0 Comments

What to do When Your Split Test Fails

Split Test

A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split test doesn’t succeed? Here’s what causes experiments to fail and how to gain value from your failures. A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split test doesn’t succeed? Here’s what causes experiments to fail and how to gain value from your failures. 0 Comments

A 4 Step Multivariate Testing Process That Works

multivariate-testing-4-steps

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build a culture of data-driven decision making. Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build a culture of data-driven decision making. 0 Comments