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Paid Media Is the Future

paid-media

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. 0 Comments

Bing Gets Trendy With Video, News Redesigns

Bing News Old vs New

Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories. Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories. 0 Comments

Yahoo Axes AltaVista Search Engine, Axis Search App

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Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. 0 Comments

Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

facebook-money-bags

Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. 0 Comments

Yandex Just Passed Bing to Become 4th Largest Global Search Engine

comscore-global-search-queries-dec-2012

Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. 0 Comments

Yahoo Hacked: 400,000 Passwords Stolen, List Posted Online

Yahoo logo

Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information related to the Yahoo Contributor Network. Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information related to the Yahoo Contributor Network. 0 Comments

Yahoo Genome Brings Big Data to Advertisers

yahoo-genome

The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization. The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization. 0 Comments

Bing Keyword Research Tool: Highlights & Limitations

Bing Keyword Research Tool

Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta. Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta. 0 Comments

Top 10 PPC Campaign Mistakes

Top 10 PPC Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 0 Comments

10 Keys to Ranking on Google & Bing During Breaking News Events [Study]

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An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat results differently based on authority, multimedia elements, and recency. Here are 10 ways to prepare. An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat results differently based on authority, multimedia elements, and recency. Here are 10 ways to prepare. 0 Comments

Create MSN adCenter Campaigns in 15 Minutes

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MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. 0 Comments

Google+: Huddles Renamed; New Mobile Features; Loyal Apps Users Unhappy

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Huddle has a new name: Messenger. Google also announced some additional mobile features for iOS and Android. And while just about anyone can join Google+, Google Apps account users are feeling left out thanks to a new conflict and lack of support. Huddle has a new name: Messenger. Google also announced some additional mobile features for iOS and Android. And while just about anyone can join Google+, Google Apps account users are feeling left out thanks to a new conflict and lack of support. 0 Comments

Bing for Mobile Adds Movies, Videos, Facebook Likes

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Bing has rolled out several new features to Mobile Browse, Bing’s version for smartphone and tablet browsers. The features include information about movies, a new video section, and the addition of Facebook “likes” to Bing’s search results pages. Bing has rolled out several new features to Mobile Browse, Bing’s version for smartphone and tablet browsers. The features include information about movies, a new video section, and the addition of Facebook “likes” to Bing’s search results pages. 0 Comments

3 Key Differences Between adCenter & AdWords

Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace. Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace. 0 Comments

Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall

Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition. Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition. 0 Comments

Review your PPC Keywords

Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. 0 Comments