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SEO Crisis: User Experience vs. Backlinks

thisway-sign

While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. 0 Comments

Moz Ranks Ranking Factors

Rank Metric

Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social. Following SearchMetrics' study on the factors that will get you ranking high in Google, Moz actually ranked them. The studies saw eye-to-eye on technical factors, but differed on social. 0 Comments

The Perils of Negative SEO: What You Need to Know

negativeseo

Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy. Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy. 0 Comments

Fixing Other People's 404s for Link Building

404

Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. 0 Comments

Come On, Google. Let the Little Guy Earn a Link!

littleguyimage1

Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. 0 Comments

Why I Will Continue to Use the Term Link Building

Lots of Links

A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion. A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion. 0 Comments

Analyzing Indirect Competitors Can Help Your Link Building Efforts

soapboxderby

Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

seo things to avoid

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

Org Chart

You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

Collaborate and Listen

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. 0 Comments

Moz + Bitly = More Link Data

Bitly Moz Data

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter. Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter. 0 Comments

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

oh-yes-its-free

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. 0 Comments

11 Must-Measure KPIs for Content Marketing Success

Thumbs up

Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. 0 Comments

Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

Rand Fishkin

Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing. Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing. 0 Comments

The Value of Referrer Data in Link Building

referrer-links

How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. 0 Comments

Link Building 101: Finding Web Mentions

Link Building 101 Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. 0 Comments

Dissecting Moz's 2013 Search Engine Ranking Factors

Overall Algo Impressions

Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data. Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data. 0 Comments

Link Building 101: 404 Pages & Link Reclamation

Link Building 101 404 Pages and Link Reclamation

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. 0 Comments