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Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

Org Chart

You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

Collaborate and Listen

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team. 0 Comments

Moz + Bitly = More Link Data

Bitly Moz Data

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter. Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter. 0 Comments

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

oh-yes-its-free

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. 0 Comments

11 Must-Measure KPIs for Content Marketing Success

Thumbs up

Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. 0 Comments

Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

Rand Fishkin

Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing. Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing. 0 Comments

The Value of Referrer Data in Link Building

referrer-links

How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. 0 Comments

Link Building 101: Finding Web Mentions

Link Building 101 Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. 0 Comments

Dissecting Moz's 2013 Search Engine Ranking Factors

Overall Algo Impressions

Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data. Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data. 0 Comments

Link Building 101: 404 Pages & Link Reclamation

Link Building 101 404 Pages and Link Reclamation

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. 0 Comments

3 Ways to Measure Link Building ROI

link-building-value

Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools. Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools. 0 Comments

SEO Link Building Best Practices for 2013: Interview with Neil Patel

neil-patel-interview

Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for 2013 and beyond. Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for 2013 and beyond. 0 Comments

Google Forces Raven Tools to Kill Rank Tracking Tool

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Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords audit. Is Google ramping up its enforcement of its terms of service? If so, why now? Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords audit. Is Google ramping up its enforcement of its terms of service? If so, why now? 0 Comments

2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More

content-types-2012-seo-industry-survey

Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the <$30,000 salary range than any other. Learn about these insights and more from the SEOMoz biennial SEO Industry Survey results. Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the <$30,000 salary range than any other. Learn about these insights and more from the SEOMoz biennial SEO Industry Survey results. 0 Comments

Inbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job

socialbro

With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO, site reviews, social, productivity, email and more. With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO, site reviews, social, productivity, email and more. 0 Comments

SEOMoz Launches 2012 Industry Survey

seomoz-logo

Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry survey. This is a followup to their large 2010 study of 10,000 people in 90 countries. Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry survey. This is a followup to their large 2010 study of 10,000 people in 90 countries. 0 Comments

78 Resources For Every Internet Marketer's Toolkit

SEO Tools

These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. 0 Comments

Analyzing Organic Competitors: How to Dissect Your Marketplace

nfl-nba-number-of-keywords

Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse engineering their tactics with these tools is an effective way to beat them at their own game. Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse engineering their tactics with these tools is an effective way to beat them at their own game. 0 Comments