Articles on Models

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3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

How Much Should You Spend on SEO Services?

seo-money

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. 0 Comments