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4 Reasons Why Attribution Is So Hard

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Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

How Should You Charge For SEM?

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By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. 0 Comments

Take Attribution for a Test Drive Using a Secondary Profile

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Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. 0 Comments

Refining Your Attribution Model to Gain Clarity on Media Performance

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To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races! To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races! 0 Comments

Confidently Projecting ROI for SEO: Can it be Done?

To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines. To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines. 0 Comments

Google Analytics Brings Conversion, Revenue Attribution to the Masses

Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. 0 Comments