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Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

average-position-calculation

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. 0 Comments

How to Improve Your AdWords Performance With Analytics

ganalytics

Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management. Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management. 0 Comments