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ModCloth Converts Customers into Brand Evangelists with YouTube

susan-gregg-koger-of-modcloth

In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade. In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade. 0 Comments