Articles on mobile websites

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97% of Top U.S. Retailers Not Following Mobile Redirect Guidelines [Study]

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A hundred top U.S. retailers were examined to see if they were following Google's guidelines for mobile redirects. Ninety-seven percent were missing Google’s required redirect header values, 67 percent had multiple irrelevant redirects. A hundred top U.S. retailers were examined to see if they were following Google's guidelines for mobile redirects. Ninety-seven percent were missing Google’s required redirect header values, 67 percent had multiple irrelevant redirects. 0 Comments

2013: Tipping Point for Mobile Ad Monetization

smartphone-wallet

Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. 0 Comments

Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

mobile-auto-users-purchase

The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. 0 Comments

49% of Mobile Auto Searchers Buy a Car Within 24 Hours

mobile-traffic

New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research. New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research. 0 Comments

Who REALLY Needs a Mobile-Friendly Website?

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Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. 0 Comments