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Google on How to Reach Consumers Across Devices at SES London 2014

Ian Carrington at SES London 2013

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords. The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords. 0 Comments

5 Critical Factors for Optimized Mobile PPC Targeting

Mobile Targeting

Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. 0 Comments

Google Makes Non-Desktop SEO an Absolute Necessity

google-mobile-redirects

Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. 0 Comments

Mobile Ad Revenue Outlook: Local Search Leads the Way

mobile-local-ad-spend-by-forecast

Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. 0 Comments

New Facebook Test: Mobile Ads Appear in Apps Not on Facebook

facebook-mobile

The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site. The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site. 0 Comments

Google Launches Mobile-Friendly Site Initiative, HowToGoMo.com

Google's Go Mo Meter

Google has launched HowToGoMo.com, a site designed to help developers and webmasters go mobile. Users can test their existing site for mobile browsing, find a mobile web developer, and more. Google has launched HowToGoMo.com, a site designed to help developers and webmasters go mobile. Users can test their existing site for mobile browsing, find a mobile web developer, and more. 0 Comments