Articles on mobile Web

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The Difference Between App to App and Web to App Advertising

Mint Mobile App Install Ad Showing in Twitter App

Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. 0 Comments

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

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Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. 0 Comments

Driving Consumer Insights With Mobile Analytics

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Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. 0 Comments

Mobile Landing Page Optimization - 10 Best Practices for Success

10 Ways to Make Your Landing Page Mobile-Friendly

Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. 0 Comments

Video Boosts Mobile Ad Engagement Rates [Study]

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In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. 0 Comments

4 Ways to Help Consumers Discover Your Mobile App

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Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media. Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media. 0 Comments

10 MoLo Predictions for 2012: Deals, Social Sharing & Bloodbaths

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Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012. Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012. 0 Comments

Google's Battle for the Mobile Web

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Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. 0 Comments

Mobile Growth Stats & Mobile Web Tips to Start Marketing

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In two years wireless customer growth has exceeded 20 percent. Did you know that the U.S. now has more wireless customer connections than people? Estimated to be 327.6 million active wireless connections in the U.S. compared to 312 million people. In two years wireless customer growth has exceeded 20 percent. Did you know that the U.S. now has more wireless customer connections than people? Estimated to be 327.6 million active wireless connections in the U.S. compared to 312 million people. 0 Comments

Google Narrows AdMob to Mobile Apps

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In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. 0 Comments

The Future of the Mobile Web: To App or Not to App?

Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development. Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development. 0 Comments