Articles on mobile technology

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BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

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Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. 0 Comments

Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

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Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative. Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative. 0 Comments