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Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features

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Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. 0 Comments

Google Narrows AdMob to Mobile Apps

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In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. 0 Comments

Google Product Extensions Make It to Mobile

Google Product Extensions Mobile

Google's Product Extensions have been a popular tool for Google advertisers over the last year and a half. Now both the Product Extension Ads and its sister-format, Product Local Ads, have made their way to mobile advertising. Google's Product Extensions have been a popular tool for Google advertisers over the last year and a half. Now both the Product Extension Ads and its sister-format, Product Local Ads, have made their way to mobile advertising. 0 Comments