Articles on mobile phones

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Google Reveals What New & Expectant Parents Search For

Diapers to Diplomas What's on the Minds of New Parents

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. 0 Comments

Twitter’s Vine Updates Rules on Explicit Sexual Content

vine

Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. 0 Comments

3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

Indexed Impressions by Hour of Day and Device Type

Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. 0 Comments

Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

Yelp Consumer Alert

Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. 0 Comments

Blekko Brings Izik Search to iPhone, Android With New 'What's Nearby' Feature

blekko-izik-iphone

Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." 0 Comments

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

adwords-apocalypse

In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. 0 Comments

Mobile Landing Page Optimization - 10 Best Practices for Success

10 Ways to Make Your Landing Page Mobile-Friendly

Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. 0 Comments

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

marin-share-of-clicks

Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how mobile is changing the way consumers search. Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how mobile is changing the way consumers search. 0 Comments

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

us-local-search-infographic

Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze. Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze. 0 Comments

Google AdWords "Interests" Graduates

Google Display Network Logo

Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader interests, regardless of the context of the current site. Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader interests, regardless of the context of the current site. 0 Comments

Growth in Mobile Health Search

How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search? How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search? 0 Comments