Articles on mobile OS

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SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

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Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. 0 Comments

China: Google Has Too Much Control of Country's Mobile Industry

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The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system. The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system. 0 Comments

Google Android Now Powers 3 in 4 Smartphones

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Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile operating system is the first to surpass 100 million quarterly shipments in a single quarter. Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile operating system is the first to surpass 100 million quarterly shipments in a single quarter. 0 Comments

Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier

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If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. 0 Comments

Google+, Google Maps, YouTube Apps Get Update, Search App Leaks Early

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Google has released new iterations of several major apps, including Google+, Google Maps, and YouTube. The Google Search app is also due to get an update in the near future, based on a blog post that vanished from Google's Mobile blog. Google has released new iterations of several major apps, including Google+, Google Maps, and YouTube. The Google Search app is also due to get an update in the near future, based on a blog post that vanished from Google's Mobile blog. 0 Comments

Bing Releases Slew of New Mobile Features for iOS, Snubs Android

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Despite a history of conflict and tension, Microsoft and Apple seem to be teaming up thanks to synergistic services opportunities in Bing search and the iOS mobile operating system. Despite a history of conflict and tension, Microsoft and Apple seem to be teaming up thanks to synergistic services opportunities in Bing search and the iOS mobile operating system. 0 Comments

iPad AdWords Targeting: Insights & Tips

A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. 0 Comments

Google Evolutions: Clouds, Waves, and Shiny Metal

Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary. Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary. 0 Comments