Articles on mobile opportunity

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Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns

Google Consolidated Revenues by Revenue Source Q2 2013

More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month. More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month. 0 Comments

3 Tips for Marketers Ready to Invest More in Mobile

mobile-travel-users-notice-mobile-ads

The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. 0 Comments